![]() Not content to stop there, Senior VP of Internet Software and Services Eddy Cue and VP of iTunes Jeff Robbin then introduced the free iTunes U app for iOS. In a special event in New York City, Apple’s Senior Vice President of Worldwide Marketing Phil Schiller and VP for Productivity Software Roger Rosner unveiled a pair of free apps aimed at reinventing the textbook market: iBooks 2 and iBooks Author for the Mac.
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